Apprenticeship Β· earn while you train Β· live UK standard from the careers engine
Apprenticeship

Digital marketer (integrated degree)

Level
6
Degree level
Length
3 yrs
typical
Sector
Sales, marketing and procurement
Pay
Paid
you earn while training

In a nutshell

Leading on the creation and execution of a digital marketing strategy.

What you'd do

Plan and manage campaigns across multiple digital channels simultaneously
Write and publish optimised content for websites, email, and social media
Set up and manage paid advertising campaigns on Google and social platforms
Analyse campaign data and produce performance reports with recommendations
Run A/B tests on ads, landing pages, and email subject lines
Conduct keyword research and implement on-page SEO improvements
Brief designers and developers on digital marketing deliverables

What you'd learn

Digital marketing strategy: channel selection, planning, and budgeting
Search engine optimisation (SEO) and paid search (PPC) advertising
Social media marketing, paid social, and influencer strategy
Email marketing, marketing automation, and CRM systems
Content strategy, copywriting, and brand storytelling
Analytics platforms and data-driven optimisation of campaigns
Consumer behaviour, market research, and audience segmentation
Ready to look for a place?
See live Digital marketer (integrated degree) apprenticeship vacancies on the official government service.
Find vacancies
A Careermash concept Β· apprenticeship standard from our careers engine Β· vacancies via gov.uk.

Career data: role, pay and progression profiles built for Careermash's careers engine; AI-impact estimates from Anthropic's observed AI-usage telemetry and OpenAI's AI Jobs Transition Framework. Course data: HESA / Discover Uni, including Graduate Outcomes, LEO and the National Student Survey. Apprenticeships: IfATE-published standards, approved only.

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