Anthropology, Media and Digital Practice

Anthropology, Media and Digital Practice is a distinctive combination that brings together one of the social sciences' most reflexive traditions with the study of media culture and hands-on digital production. Anthropology asks how people make meaning, organise their lives, and understand themselves and others, including through the media and digital platforms that now saturate everyday life. Media studies examines how communication systems shape culture and power.

Digital practice develops the technical and creative skills to make things: films, podcasts, websites, social media content, and interactive experiences. The three together produce graduates who can both analyse and make.

At Goldsmiths, which has a particular reputation for critical, creative, and socially engaged work in both the social sciences and the arts, this three-year full-time programme reflects the college's interdisciplinary character. You will engage with anthropological theory and ethnographic methods alongside critical media studies, digital culture, and practical production skills. Goldsmiths's location in south-east London places you in one of the world's most diverse and culturally vibrant cities, which is itself a kind of fieldwork environment for the disciplines you are studying.

Graduates from this combination work across a genuinely wide range of sectors. Journalism, documentary film-making, digital content creation, social media management, community media, and research are all established career paths. NGOs, charities, and advocacy organisations that use media to communicate their work or understand their communities actively recruit from social science and media backgrounds.

Cultural institutions, technology companies, and consultancies also employ people with the critical and practical skills this degree develops. Postgraduate study in anthropology, media studies, documentary practice, or digital culture is a natural continuation for those who want to specialise.