Business Analysis and Technology and Economics

Business analysis and technology and economics is a degree that brings together three disciplines whose intersection is increasingly important in modern organisations. Business analysis involves understanding how organisations function, identifying problems and opportunities, and using analytical methods to support better decisions. Technology, in this context, refers to the digital systems and data tools that are transforming how businesses operate.

Economics provides the theoretical frameworks for understanding markets, incentives, and the wider context in which commercial decisions are made. Together, these strands equip you to think both analytically and strategically about business problems in a world where data and digital capability are central to competitive advantage.

At the University of Strathclyde, this four-year programme develops your expertise across all three areas. You will build a strong understanding of how businesses work and how technology shapes organisational capability, applying advanced analytical methods to management challenges. The economics strand gives you the tools to analyse markets, evaluate policy impacts, and think rigorously about resource allocation and decision-making.

The combination is specifically designed for graduates who want to work at the intersection of business strategy, technology, and economic analysis, a profile that a growing range of employers across sectors actively seek.

The programme runs over four years and includes a year abroad, giving you the opportunity to engage with different business and academic environments and to develop the international perspective that careers in a globalised economy increasingly require.

Graduates are well placed for careers in management consulting, business intelligence and data analysis, technology consulting, financial services, the civil service, economic analysis, and corporate strategy. The combination of business, technology, and economics training is particularly valued in roles that require both quantitative rigour and the ability to communicate findings to non-specialist audiences. Postgraduate study in business analytics, management, economics, or related fields is a natural next step for those who wish to develop further.