Business and Events Management

Events play an increasingly significant role in economic development, commercial strategy, and community life. The events industry in the UK has become a substantial sector in its own right, employing professionals who can plan, manage, and deliver experiences ranging from corporate conferences and product launches to large-scale public celebrations and sports events. Combining business management with events management gives you both the strategic commercial grounding and the operational expertise to make the most of the opportunities this diverse industry offers.

At the University of the West of England, Bristol, this three-year full-time programme develops your knowledge of business fundamentals, including strategy, marketing, finance, and organisational management, alongside specialist expertise in events planning and delivery. You will explore how events serve business objectives such as brand building, stakeholder engagement, and community development, and you will develop the project management, negotiation, and logistical skills needed to design and execute events that achieve their goals. The course includes a sandwich year, a year abroad, and work placement experience, giving you an unusually broad combination of professional exposure and international perspective.

The year abroad in particular positions you for a global industry, while the placement year gives you substantial professional experience that employers value directly when they are recruiting.

Graduates from business and events management programmes enter a sector with genuine breadth and geographic reach. Careers include conference and exhibition management, corporate hospitality, festival and cultural programming, venue management, sports events management, and event marketing. Many graduates work in agencies, in-house within large organisations, or in the not-for-profit world.

The business management skills you develop also transfer readily into broader management and marketing careers. Further study at postgraduate level is available in events management, marketing, and business administration for those who wish to develop their expertise or move into senior roles.