Business and Management
Business and management with a specialism in entrepreneurship and innovation gives you the core commercial disciplines alongside a focused engagement with what it means to create new value in the economy. Entrepreneurship is not simply about starting companies: it is a way of thinking that identifies opportunities, tests assumptions quickly, learns from failure, and scales what works. Innovation sits alongside it as the systematic process of developing new products, services, and business models.
Together they are among the most economically important capabilities that organisations and individuals can develop.
At the University of Reading this three-year full-time degree covers the foundations of business and management, including strategy, finance, marketing, and organisational behaviour, while the entrepreneurship and innovation strand develops your understanding of new venture creation, design thinking, business modelling, and the commercialisation of ideas. A sandwich year is built into the programme, giving you a period of professional experience before your final year, which often confirms or redirects your career thinking. A year abroad is also available, and work placement activity is embedded throughout.
Reading's strong business school environment and its connections to employers in the Thames Valley, one of the UK's most dynamic business regions, support strong graduate outcomes.
Graduates move into a wide range of careers. Some go on to start or join early-stage ventures, applying the entrepreneurial frameworks and confidence the degree has developed. Others join established organisations in roles concerned with innovation, business development, strategy, or new product development, where the entrepreneurial mindset is highly valued.
Management consulting, venture capital, and corporate strategy are also common destinations. Postgraduate study in business, entrepreneurship, or innovation management is a natural next step for those who want to go further before building their careers.