Business and Marketing

Business and marketing is a degree that examines how organisations create, communicate, and deliver value in competitive and fast-changing environments. Business provides the strategic, financial, and operational frameworks that underpin how organisations of all kinds are run. Marketing is the discipline concerned with understanding customers, building brands, shaping communications, and ensuring that what an organisation offers is effectively connected to the people who need or want it.

Together they provide a practical and analytical grounding in how commercial and non-commercial organisations grow and sustain themselves.

At Coventry, this three-year degree explores how business and marketing operate across a wide range of contexts, from global consumer brands and multinational corporations to local businesses, public services, charities, and non-profit organisations. You will study marketing strategy, consumer behaviour, digital marketing, branding, market research, and the broader business environment, including finance, operations, and organisational behaviour. The degree includes a sandwich year in industry, allowing you to spend a full year working in a relevant professional role before completing your studies, as well as a year abroad, which gives you an international perspective on business and marketing practice.

Work placements are integrated into the programme, meaning that by graduation you will have substantial professional experience to draw on. The combination of academic knowledge and real workplace exposure makes this degree particularly effective at preparing you for professional life.

Business and marketing graduates move into careers across a wide spectrum of sectors. Marketing agencies, in-house brand and communications teams, digital marketing roles, market research firms, retail and e-commerce businesses, and the charitable sector all recruit graduates with this combination of skills. Others move into broader management roles in finance, operations, or strategy, where the business framework provides a solid foundation.

The sandwich year and placement experience that this programme offers often convert into graduate job offers, and many graduates join their placement employers on completion of their degree.