Business Computing

Business computing at the intersection of social media represents one of the most significant developments in how organisations communicate, market, build communities, and gather data about the people they serve. Social media platforms have transformed the commercial landscape since the early twenty-first century, creating new channels for customer engagement, new forms of advertising and influencer marketing, new tools for market research, and new risks in terms of reputation and privacy. Understanding these platforms not only as users but as computational systems built on specific architectural choices, business models, and data practices requires a combination of technical knowledge and commercial awareness that few disciplines provide.

At Brunel University London, this three-year full-time BSc with a foundation year begins with a preparatory year that builds the mathematical and technical foundations needed for the degree proper. Across the programme you will study how the internet has evolved to accommodate social media services and technologies, examining the computational architectures that underlie platforms and the business models that drive their development and monetisation. You will explore how companies use social media as commercial tools, including for marketing, customer service, brand building, and data analytics, and you will engage with the technical side of how social applications are built and how data flows through them.

The programme connects technical computing skills to the business contexts in which they are applied, developing graduates who understand both dimensions.

Graduates are well positioned for careers at the intersection of technology and business, in roles including social media manager, digital marketing analyst, community manager, content strategist, product manager for digital platforms, and digital business consultant. The combination of computing knowledge and commercial understanding is increasingly valued by organisations in all sectors as digital presence and social media strategy become central to their operations. Many graduates also continue to postgraduate study in digital marketing, data analytics, business computing, or information systems management, deepening their specialist expertise for roles in digital strategy and technology-driven business development.