Business Economics

Business economics applies the analytical tools of economics to the questions that matter most in commercial and organisational contexts. Where pure economics is concerned with how markets and economies function in the aggregate, business economics focuses on how economic reasoning can improve decision-making within firms, industries and policy settings. It combines microeconomic theory, econometrics, market analysis and strategic thinking to give graduates who can interpret data, model business environments and advise on decisions that affect real organisations.

At Coventry, this three-year full-time programme develops your quantitative methods, econometrics and managerial economics skills alongside a grounding in the strategic and business dimensions of the discipline. The programme engages with contemporary analytical approaches, including data-driven methods relevant to the modern economy. A sandwich year, a year abroad and a work placement are all built into the degree, giving you a rich combination of professional experience and international exposure.

The structured time in industry is particularly valuable in economics, where the gap between academic models and applied economic practice is best bridged through direct experience.

You will develop your ability to construct and test economic models, to work with data and statistical techniques, and to communicate economic analysis to business and policy audiences. The combination of rigorous analytical training and practical experience positions you well for competitive graduate roles.

Graduates of business economics programmes move into roles in strategy consulting, economic analysis, market research, policy work, banking and financial services, and business intelligence. Many graduates also pursue professional qualifications or postgraduate study in economics, finance or business analytics. The combination of economic training and business orientation is valued across a wide range of sectors that need people who can think rigorously about how markets and organisations behave.