Business Economics/Psychology

Business economics and psychology is a combination that brings together two disciplines which, when studied together, give you a unusually complete picture of how economic and organisational systems actually work. Economics provides the analytical framework: how markets function, how firms allocate resources, how strategic decisions are made under conditions of competition and uncertainty, and how economic forces shape the environments in which businesses operate. Psychology adds the behavioural dimension, asking how people actually think and decide, where standard economic assumptions about rational actors break down, and how understanding human motivation, cognition, and social influence can improve business decisions and outcomes.

At the University of Glasgow, this four-year full-time degree develops both disciplines with depth and rigour. The business economics strand equips you with analytical tools and strategic insights to navigate complex, changing economic landscapes, engaging with real-world case studies and contemporary research to build a sound understanding of the resource allocation issues facing modern businesses. The psychology strand provides scientific training in human behaviour, cognition, and development, giving you the empirical and theoretical knowledge to understand the people who make and respond to business decisions.

A year abroad is built into the programme, broadening your perspective and developing the international awareness that both disciplines benefit from. The typical tariff for this programme is 216 points.

You will graduate with a distinctive combination of economic rigour and psychological understanding that is increasingly valued in management, finance, consulting, and research roles.

Graduates go on to careers in business analysis, management consultancy, financial services, human resources, marketing, policy, and research. Many continue to postgraduate study in economics, business, or psychology, building specialist expertise for academic or professional careers. The combination is particularly well suited to roles in behavioural economics, organisational consulting, and any field where understanding decision-making under real-world conditions matters.