Business Management and Film & Visual Culture
Business management and film and visual culture is an unusual but genuinely productive combination, bringing together the analytical frameworks of management with the critical and interpretive skills of film and visual culture studies. Business management addresses how organisations are structured, how they make decisions, how they market and grow, and how they respond to economic and social change. Film and visual culture studies examines moving image media and visual practice as both an artistic and commercial phenomenon, asking how films, television, advertising, and digital media create meaning and how they function within industries and societies.
At Liverpool Hope University, this three-year full-time degree develops your understanding of business environments and management processes alongside a serious engagement with film history, aesthetics, and the visual economy of contemporary media. You will study small and medium-sized enterprises as well as large organisations, examining public, private, and not-for-profit sectors, while also developing the critical and analytical tools to engage with film and visual culture in ways that go beyond passive consumption. The programme includes a sandwich year, a year abroad, and a work placement, giving you professional experience and international exposure that enriches both the business and cultural dimensions of your education.
This combination opens career pathways that span the media, creative, and commercial sectors. Roles in film and media production companies, arts organisations, marketing and communications agencies, entertainment businesses, and cultural policy are all natural destinations. The business management component also equips you for roles in general management, brand marketing, and commercial strategy, where understanding of visual communication and media is increasingly valuable.
Postgraduate study in business, film and media studies, or arts management is an option for those who wish to develop specialist expertise.