Business Management

Business management with a marketing specialism is a degree that combines the broad foundation of management education with a deep focus on how organisations understand, attract, and retain customers. Marketing is one of the most dynamic and commercially central functions in any organisation, drawing on consumer psychology, data analytics, brand strategy, digital media, and communication to shape how products and services are perceived and chosen in competitive markets. Understanding marketing within the broader context of management gives you the analytical and strategic breadth to contribute at a senior level.

At London South Bank University, this three-year, full-time degree with a foundation year is designed to be accessible to students from diverse educational backgrounds, with the initial year providing the academic and professional foundations needed before progressing to the main degree. The curriculum is aligned with current global industry trends and is designed to equip you with skills that are relevant to the London business market and to internationally recognised companies. You will study core management disciplines alongside specialist marketing topics, including consumer behaviour, brand management, digital marketing, market research, and integrated communications.

London's position as a global commercial centre gives the programme particular relevance, and the university's connections to industry provide useful professional context.

Business management graduates with a marketing specialism work in brand management, digital marketing, market research, advertising, communications, and general commercial management across a wide range of sectors. Many find roles in consumer goods companies, retail, media, technology, and professional services. The combination of management breadth and marketing depth is particularly valuable in roles that require both strategic thinking and detailed understanding of customers and markets.

Many graduates also pursue professional qualifications in marketing through bodies such as the Chartered Institute of Marketing, or go on to postgraduate study in marketing, business administration, or a related field.