Business Management with Marketing

Business management with marketing is a degree that recognises the central role that marketing and brand communication play in how organisations create and sustain competitive advantage. Understanding how to build relationships with customers, develop compelling propositions, and communicate them effectively across an increasingly complex media landscape is no longer a specialist activity but a core capability for business professionals at every level. Combining this with a broad business management education gives you both the strategic and operational understanding of how organisations work and the specific expertise in marketing that employers across virtually every sector seek.

At Plymouth this three-year full-time programme includes a sandwich year, a year abroad, and a work placement, giving you an unusually rich combination of professional and international experience. You will study financial information and its application to business decision-making alongside core areas of business management, including strategy, operations, and human resource management, and develop specialist knowledge in marketing theory and practice, including consumer behaviour, digital marketing, brand management, and campaign planning. The sandwich year and work placement are particularly valuable in marketing, where professional experience and portfolio of real-world work are important for competitive entry into graduate roles.

Graduates in business management with marketing find careers across the full range of commercial and public sector organisations. Marketing manager, brand executive, digital marketing analyst, content strategist, account manager, and business development roles are among the most common destinations. The combination of commercial business knowledge and marketing expertise is valued in agencies, in-house marketing teams, and client-facing consultancy roles.

The international experience from the year abroad is an additional advantage for roles in organisations with international operations. Many graduates also pursue professional qualifications with the Chartered Institute of Marketing or continue to postgraduate study in marketing, brand management, or business administration.