Business Management with Marketing with Placement Year

Business management with a marketing specialism is a degree that prepares you for the practical realities of working in commercial organisations, with a particular focus on how businesses attract, retain and communicate with customers. Marketing sits at the interface between organisational strategy and the consumer, requiring both analytical skill and creative thinking, and the combination with broader business management training gives you the commercial grounding to understand marketing in its proper context.

At the University of Law, this four-year programme includes a placement year, which gives you direct professional experience in a business environment and allows you to put your learning into practice before you graduate. You will develop communication skills and an understanding of how to engage effectively with different audiences across formal and informal settings, including the strategic use of social media and digital channels that modern marketing increasingly depends on. The programme encourages reflection on your own professional development, helping you to evaluate the choices you make and to build the self-awareness that employers and working environments require.

Business management content covers the main functional areas of organisations, giving you a broad commercial education alongside the marketing specialism.

Graduates of business management with marketing programmes move into careers across a wide range of sectors. Marketing executive, brand manager, digital marketing specialist, account manager, communications officer and market researcher are all common early career roles. The broader business management training opens additional doors in project management, sales, operations and general management.

Many graduates progress into senior marketing and commercial leadership roles, while others pursue postgraduate study in marketing, business administration or a specialist digital or data-focused discipline. The placement year experience is a significant advantage in a competitive graduate job market.