Business Management with Welsh with a Professional Placement Year

Business management is a discipline that prepares you to understand and contribute to how organisations function, plan and adapt in competitive and complex environments. It draws on economics, finance, marketing, operations, strategy and organisational behaviour to give you a comprehensive view of what it takes to run an enterprise effectively. Adding Welsh to this degree creates something particularly distinctive: the ability to operate in Welsh-medium professional contexts alongside the broader competences of a business management qualification.

At Cardiff University, this four-year full-time programme includes a professional placement year built into the structure, giving you a sustained period of real work experience within the degree. The first year provides a broad foundation across the range of business disciplines through compulsory modules that establish shared grounding before you develop your specialism. The Welsh element of the programme develops your ability to work professionally in Welsh, which carries significant practical value in Wales's public sector, financial services, media and growing Welsh-medium commercial world.

You will study strategy, marketing, finance, accounting, human resource management, operations and entrepreneurship, developing the ability to analyse business situations, evaluate options and make reasoned recommendations. The Welsh strand develops the language skills and professional confidence to use Welsh in workplace contexts, including presentations, meetings, reports and client communication.

Graduates are well placed for roles in management, finance, marketing, human resources, operations and consulting across all sectors. Those with Welsh language competence are particularly sought after in Welsh Government, local authorities, Welsh public bodies, S4C and other Welsh-medium organisations, as well as by private sector employers who serve Welsh-speaking communities. Further study in business, management, finance or public administration is a natural option for those who want to deepen their expertise.