Creative Industries Business Management and Music
Creative industries business management and music brings together two fields that are more closely connected than they might initially appear. The creative industries, including music, film, television, games, publishing, fashion, and advertising, are a major part of the UK economy, and managing within them requires the same rigour in financial planning, marketing, and strategic thinking as any other business, alongside a genuine understanding of how creative value is created and commercialised. Music, as a discipline, develops your understanding of musical practice, theory, and history, and it connects directly to one of the most complex and rapidly changing parts of the creative economy.
At Liverpool Hope University, this three-year, full-time programme includes a sandwich placement year, a year abroad, and work placement experience, giving it a strong practical and international dimension. You will develop foundational business management knowledge covering strategy, finance, marketing, operations, and organisational behaviour, while the music strand engages you with musicology, music production, the music industry, and the role of music in cultural and social life. Liverpool's extraordinary musical heritage, from the Merseybeat era to its current flourishing live music scene, provides a distinctive and inspiring context for studying music and the creative industries together.
The sandwich year and work placements might be in music companies, creative agencies, events organisations, or cultural institutions, and they give you direct experience of how the creative industries work professionally. The year abroad extends your cultural and commercial perspective.
Graduates work in music management, artist management, music publishing, record labels, events management, creative agency account management, arts administration, and many other roles across the creative industries. Some pursue postgraduate study in music business, creative industries management, or arts administration. The combination of business analytical skills with music and creative industry knowledge is a distinctive profile for graduate employers in this sector.