Digital Marketing and Film & Visual Culture

Digital marketing and film with visual culture is a combination that brings together two fields that are increasingly intertwined in the contemporary media landscape. Digital marketing is one of the most dynamic areas in business, transformed in recent decades by the rise of search engines, social media, streaming, and data analytics, which have made marketing more targeted, measurable, and content-driven than ever before. Film and visual culture provides the critical tools to understand the images, narratives, and visual languages through which digital marketing increasingly communicates, situating modern media in the broader history of visual representation.

At Liverpool Hope University, this four-year full-time programme includes a foundation year, making it accessible to students who need to build their academic foundations before entering the main degree. Digital marketing combines academic rigour with practical application, ensuring that learning is groted in the modern digital marketplace. The main degree also includes a sandwich year, a year abroad option, and a work placement, giving you extensive opportunities to develop professional experience in digital marketing or media settings, and to broaden your perspective through international study.

Liverpool's active creative and media sector provides a vibrant context for both strands of the degree.

Graduates from this combination are well placed for careers across digital marketing, media, content production, and brand communications. Digital marketing manager, social media strategist, content producer, SEO specialist, and campaign analyst are among the roles open to graduates with this profile. The visual culture dimension adds depth and critical thinking that distinguishes graduates who understand the broader cultural context of what they are creating.

Many also work in film and media organisations, in arts marketing, and in the growing intersection of content creation and digital distribution. Postgraduate study in marketing, media, or film is a natural next step. The typical entry tariff is 104 points.