Digital Marketing and Media & Communication

Digital marketing and media and communication is a combination designed for students who want to understand both the strategic and creative dimensions of how organisations communicate in the digital age. Digital marketing examines how brands reach, engage and retain audiences through search, social media, email, content, data and paid channels, combining creative thinking with increasingly sophisticated analytical capability. Media and communication provides the broader theoretical framework, examining how media systems work, how messages are constructed and received, and how communication shapes culture, identity and public life.

Together they give you a comprehensive understanding of both the practice and the context of digital communication.

At Liverpool Hope University you will study digital marketing and media and communication over four years of full-time study, beginning with a foundation year that builds academic and professional foundations across both disciplines before the main degree content begins. The digital marketing strand combines theoretical grounding with practical application, ensuring that your learning is both academically rigorous and directly relevant to contemporary practice. A sandwich year and the opportunity for a year abroad add significant professional and intercultural experience, and work placement is integrated throughout the programme.

The typical tariff of 104 reflects a programme that is accessible to students from a range of backgrounds who have genuine curiosity about communication and the commercial digital landscape.

Graduates work in digital marketing agencies, in-house marketing teams, social media management, content creation, data analytics, brand management, media organisations, public relations and communications consultancies. The combination of practical marketing skills and broader media literacy makes graduates well suited to a range of roles across the communications spectrum, and the sandwich year experience gives you a significant advantage in competitive graduate recruitment. Many graduates go on to postgraduate study in digital marketing, marketing management, media or communications.

The pace of change in digital marketing means that graduates who combine theoretical understanding with practical skill and adaptability are consistently sought after.