Digital Marketing

Digital marketing is the practice of reaching, influencing, and building relationships with audiences through digital channels, from social media and search engine optimisation through to email, content, data-driven advertising, and the full ecosystem of online platforms that shape how brands communicate in the modern world. It is one of the most dynamic and commercially significant areas of business, requiring both strategic thinking and creative capability, and it is evolving constantly as technologies, platforms, and consumer behaviours change. This three-year full-time degree at Leeds Beckett University includes a sandwich placement year, a year abroad, and embedded work placement experience.

You will develop a thorough understanding of how digital marketing works in practice, exploring social campaigns, influencer strategies, paid advertising, brand storytelling, analytics, and the data-driven decision-making that defines professional digital marketing today. The programme takes a bold, critical, and creative approach, developing both your strategic thinking and your ability to produce and evaluate real marketing communications. The sandwich year and work placements place you in professional marketing environments, and the year abroad extends your experience to international digital marketing contexts.

A typical entry tariff of 104 UCAS points reflects an accessible admissions standard for a practically focused business degree. Graduates from digital marketing programmes move into careers as digital marketing managers and executives, social media strategists, SEO and content specialists, paid media buyers, digital brand managers, marketing analysts, and in a wide range of other roles across industries that are competing for attention and loyalty in the digital space. Many continue to postgraduate study in marketing, data analytics, or related digital business disciplines.