Digital Marketing

Digital marketing is the discipline concerned with how organisations attract and engage customers through digital channels. It encompasses search engine optimisation, social media marketing, content marketing, email campaigns, digital advertising, analytics, and the strategic thinking that determines how these tools are combined to reach specific audiences effectively. As consumer behaviour has migrated online, digital marketing has become central to commercial success across virtually every sector, and the professionals who can navigate it with both technical skill and strategic clarity are consistently in demand.

At Ravensbourne University London, this three-year, full-time degree gives you access to state-of-the-art facilities and a comprehensive overview of the digital landscape alongside the tools to connect businesses with customers. The programme develops your practical skills in digital marketing across multiple platforms and channels, alongside the analytical abilities to measure and interpret campaign performance and the strategic thinking to align marketing activity with business objectives. Ravensbourne's location on the Greenwich Peninsula and its connections to the London digital and creative economy provide a fitting professional context for a degree in digital marketing.

The typical entry tariff of 56 points reflects an open and accessible approach to admissions that prioritises potential and commitment.

Digital marketing graduates work as digital marketing executives, social media managers, content strategists, SEO specialists, performance marketing analysts, and digital campaign managers across a remarkable breadth of organisations. Consumer brands, technology companies, agencies, retailers, charities, and public sector bodies all require digital marketing expertise. Many graduates also pursue professional certifications or postgraduate study in digital marketing, marketing, or business administration to develop their credentials and deepen their expertise.

The practical and measurable nature of digital marketing means that well-trained graduates can demonstrate their impact clearly, which is a significant advantage in the job market.