Digital Video Production and Marketing
Digital video production and marketing is a degree built for a world in which video has become the dominant form of online communication. The ability to conceive, produce, edit and distribute compelling video content is in high demand across virtually every industry, yet genuinely skilled practitioners remain scarce. This programme at Salford trains you in both the craft of video production and the marketing intelligence needed to make that content reach and influence the right audiences, giving you a combination that is immediately and practically useful in the modern economy.
You will develop technical skills in camera work, lighting, sound recording, editing and post-production alongside a conceptual understanding of visual storytelling, narrative structure and the distinctive demands of different platforms, from broadcast television and film to social media, branded content and documentary. The marketing dimension of the degree introduces you to digital marketing strategy, audience analysis, content planning, analytics and the commercial contexts in which video production decisions are made. A typical entry tariff of 120 points reflects the programme's accessible character within the creative and media disciplines.
Graduates work as video producers, editors, directors of photography, content creators, social media video managers, brand content producers, documentary makers and creative leads at agencies, production companies, broadcasters, in-house marketing teams and the growing world of independent content creation. The combination of production craft and marketing intelligence distinguishes graduates who can not only make excellent content but can also think clearly about its strategic purpose and distribution. Further study in digital media production, film-making, media management or marketing provides routes for those who want to specialise further, and the portfolio of work developed during the degree is often the most important factor in early career opportunities.