Economics~ Behaviour and Data Science with a Year Abroad

Economics, behaviour and data science is an intellectually ambitious combination that addresses one of the most important questions in modern social science: how do people actually make decisions, and what does that tell us about the way economies work? Traditional economics often assumed a simplified model of rational decision-making, but behavioural economics, informed by psychology and experimental methods, has shown that real human choices depart from those assumptions in systematic and predictable ways. Data science provides the tools to test these ideas at scale, using large datasets to uncover patterns in how people, firms and policymakers behave.

At the University of East Anglia, this four-year full-time BSc develops rigorous training across all three dimensions.

You will receive grounded instruction in economic analysis, learning to model markets, incentives and macroeconomic dynamics while also exploring the psychological and behavioural factors that shape decisions by consumers, businesses and governments. The data science strand develops your quantitative and computational skills, from statistical modelling and machine learning to working with large datasets in ways that generate genuine insight. Your third year is spent studying abroad at one of the university's partner institutions, enhancing both your academic formation and your international experience and giving you the broader perspective that the global nature of data-driven economics increasingly demands.

Graduates of programmes at this intersection are in significant and growing demand. Financial services, technology companies, public policy agencies, management consultancies and research institutions all need people who can combine economic reasoning with the ability to work rigorously with data. Roles in data analysis, behavioural insights, economic consulting, financial modelling and policy research are all common destinations.

Postgraduate study in economics, data science, behavioural science or finance is a natural further step for those who wish to develop specialist expertise.