Esports Enterprise and Management with Placement

Esports has grown from a niche hobby into a global industry with professional leagues, dedicated arenas, multimillion-pound prize pools and a worldwide audience measured in hundreds of millions. Managing this industry requires the same business skills as any complex entertainment sector, combined with an understanding of the distinctive communities, technologies and commercial models that make esports different. A degree in esports enterprise and management prepares you to work across the event production, team management, sponsorship, broadcasting and business development functions that together make the professional esports ecosystem function.

At the University of Salford, this four-year programme explores how the global esports industry works, giving you the skills to plan, run and grow events, teams and businesses. You will study the commercial and entrepreneurial dimensions of esports alongside core management principles, developing knowledge of event management, sports marketing, digital media, brand partnerships and the business models specific to competitive gaming. A placement element is incorporated into the degree, providing professional experience in an esports or closely related industry context.

Salford's Greater Manchester location places you in one of the UK's most active regions for esports development and digital media.

Graduates from this programme are well placed for careers across the esports industry, including roles in event production and operations, team and player management, sponsorship and partnerships, content and media production, marketing and community management. The business management and entrepreneurship skills developed are also transferable to the broader sports industry, digital media and entertainment sectors. Some graduates pursue careers in games publishing or community management, while others develop their own ventures within the esports space.

As the industry continues to grow and professionalise, demand for graduates with both esports knowledge and business competence is increasing.