Events Management and Marketing

Events management and marketing is a combination built on the recognition that successful events depend on both operational excellence and compelling communication. Events management provides the frameworks for planning, coordinating, and delivering experiences, from conferences and festivals to brand activations and sporting events. Marketing adds the strategic and creative dimension of how events are positioned, promoted, and embedded in broader brand and audience development strategies.

In a competitive landscape where both events professionals and marketers must demonstrate results, the combination of skills this degree provides is genuinely valuable.

At the University of Chester, this three-year, full-time programme develops your expertise across both disciplines simultaneously, ensuring you graduate with the practical skills and professional experiences that employers in this fast-paced sector seek. The programme includes a sandwich placement year for extended professional experience, a year abroad, and work placement integrated throughout the course. From the outset, the programme emphasises skills development as much as knowledge acquisition, because your future employers are seeking graduates who can contribute immediately and who have genuine professional exposure alongside their academic qualifications.

Chester's location in the North West gives you access to a region with a vibrant events and marketing sector.

A typical entry tariff of 104 points reflects an accessible admissions threshold for a programme that values commercial awareness and practical ambition. Graduates from events management and marketing programmes go on to careers as event coordinators, marketing executives, brand managers, sponsorship managers, social media specialists, and communications professionals, both in dedicated events agencies and within marketing teams at organisations of all types and sizes. The combination of event operations and marketing knowledge makes graduates particularly versatile across the two sectors and their points of intersection.

Postgraduate study in events management, marketing, or hospitality is an option for those who wish to specialise further.