Events Management and Marketing

Events management and marketing is a discipline that prepares students for the planning, promotion, and delivery of events ranging from corporate conferences and music festivals to sporting competitions, trade shows, and charity fundraisers. It combines the logistical and project management skills needed to execute events safely, on time, and on budget with the marketing knowledge required to attract audiences, build brands, and communicate the value of events to different stakeholders. The events industry is one of the most experiential and fast-moving sectors of the creative and commercial economy, and managing it effectively requires both creative vision and operational precision.

At the University of Chester, this four-year full-time degree includes a professional placement year and a year abroad, giving you substantial structured experience of events and marketing environments in both professional and international contexts. The placement year in particular provides extended real-world engagement that is highly valued by employers in a sector where practical competence and professional networks matter enormously. You will study the principles of event design and logistics, health, safety, and crowd management, marketing strategy, digital marketing, sponsorship, brand communication, budgeting, and supplier management.

You will develop project management skills and the ability to work under pressure to meet deadlines in complex, multi-stakeholder environments.

Graduates work as event managers, marketing coordinators, conference producers, festival managers, sports event managers, corporate event planners, and sponsorship executives. The events and hospitality sector, alongside marketing agencies, charities, sports organisations, and tourism bodies, are the primary employers. Further study options include postgraduate degrees in events management, marketing, hospitality management, and sports event management.