Experience Design

Experience design is a discipline that asks how designed artefacts, environments, services and digital systems can better connect, attract, involve and include the people who encounter them. Unlike design disciplines that begin from a particular medium or material, experience design is fundamentally concerned with the quality of the human encounter: what it feels like to interact with a product, navigate a space, use a service or engage with a digital interface. It draws on human-centred design principles, interaction design, service design, UX and the broader social and cultural contexts that shape how experiences are understood and valued.

This four-year full-time degree at the University of Dundee includes a year abroad, giving you the opportunity to encounter design practice and thinking in a different national and cultural context. Dundee has a strong reputation in design education, and throughout the programme you will develop the research, conceptual and making skills that experience designers need alongside the ability to articulate and defend design decisions to different audiences. You will work across physical and digital contexts, developing an understanding of how designed experiences can make lives easier, more meaningful and more inclusive, and how to evaluate whether they actually do so for the people they are intended to serve.

Graduates work in interaction design, UX design, service design, product design, design consultancy, digital product development and the growing field of design strategy. The breadth of the discipline means that experience designers are employed across technology companies, public sector organisations, healthcare, retail, hospitality, cultural institutions and any other sector that cares about how people engage with what it offers. Further study at postgraduate level in experience design, interaction design or human-computer interaction is an option for those who wish to develop specialist expertise or pursue research in the field.