Fashion Business and Promotion

Fashion business and promotion sits at the commercial heart of one of the world's most dynamic and image-driven industries. Fashion business encompasses how the industry operates commercially, including buying and merchandising, supply chain, retail strategy, and brand management. Promotion covers how fashion is communicated and sold, including marketing, public relations, trend forecasting, events, and the visual and editorial strategies that shape how clothing and brands are perceived.

Combining the two gives graduates a versatile and genuinely industry-relevant profile.

At Birmingham City University, this full-time, three-year degree includes a sandwich year and work placement opportunities, building substantial professional experience directly into the programme. You will explore marketing, buying, public relations, trend forecasting, event experience, and much more, developing both the strategic understanding and the practical skills that careers in fashion commerce and communications demand. Birmingham City's location and its strong industry connections ensure that the curriculum reflects how the industry actually works, and the placement experience is a key differentiator in a sector where professional networks and portfolio evidence matter enormously.

The typical entry tariff is 120 UCAS points.

Graduates from fashion business and promotion programmes move into buying and merchandising, brand management, fashion marketing, public relations, trend forecasting, retail management, visual merchandising, events management, and digital content creation for fashion brands. The combination of commercial and promotional knowledge means graduates are attractive to a wide range of employers, from major high street retailers and luxury brands to independent designers and fashion media companies. Many graduates build careers that bridge commercial and creative roles within the industry.

Postgraduate study in fashion business, marketing, or retail management provides options for those who wish to specialise further.