Fashion Marketing and Business

Become a business strategist who understands the marketing mechanics behind big name and challenger brands on the catwalk and high street on Norwich’s BA (Hons) Fashion Marketing and Business degree course Fashion Marketing and Business BA (Hons) Unite your love for fashion innovation and business strategy as you delve into the marketing mechanisms of the global fashion industry. Our course is designed for aspiring fashion entrepreneurs and leaders who want to innovate and reshape the global fashion industry. BA (Hons) Fashion Marketing and Business provides a unique insight into the commercial fundamentals, marketing strategies and core brand development techniques used in the fashion industry, allowing you to fully understand, create and operate successful fashion businesses.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you to fully understand and operate within successful fashion businesses. As you build your knowledge of fashion marketing, you will develop skills in marketing and promotional strategies, international fashion branding, fashion retail and visual merchandising and fashion buying and merchandising. You will follow the path of graduates from our sister course, Fashion Communication and Promotion, who are set up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter, and Adidas.