Fashion Marketing with Fashion and Design Foundation

Fashion marketing sits at the intersection of creative and commercial thinking, responsible for communicating the identity and appeal of fashion brands and products to consumers. As the current programme description notes, fashion marketers must track trends, find creative ways to tell stories, build brand reputations, influence customers, and generate sales. At Regent's University London, the BA Fashion Marketing with Fashion and Design Foundation is a four-year full-time programme that includes a fashion and design foundation stage and a year abroad, developing both the marketing expertise and the design literacy needed to work effectively across the fashion industry.

The programme develops your understanding of how fashion brands are built and communicated, covering brand strategy, digital and social media marketing, consumer psychology, market research, visual merchandising, and the commercial structures of the fashion industry. The fashion and design foundation gives you genuine knowledge of how garments and collections are conceived and produced, which is essential for marketing them credibly and effectively. Understanding the creative process is what distinguishes fashion marketers who can engage authentically with design teams and creative directors from those who operate purely on the commercial side.

The year abroad provides international exposure in an industry that is inherently global, deepening your understanding of how fashion markets and consumer cultures vary across different countries.

Graduates of fashion marketing programmes work across the fashion and luxury goods industries in roles including brand manager, digital marketing manager, content and social media strategist, communications manager, buying and merchandising analyst, and retail marketing specialist. Fashion magazines, PR agencies, e-commerce businesses, luxury brands, high street retailers, and fashion weeks all employ marketing professionals with this background. Some graduates work in the broader creative industries, applying fashion marketing skills to beauty, lifestyle, and luxury sectors.

Others go on to postgraduate study in fashion business, marketing, or luxury brand management. The combination of marketing knowledge, design literacy, and international experience that Regent's programme develops is well suited to the demands of this competitive and image-driven sector.