International Business and Marketing

International business and marketing is a degree designed for students who want to combine the strategic and commercial thinking of international business with a specialist understanding of how marketing operates across borders, cultures, and global media landscapes. International business examines how organisations compete and collaborate across national boundaries, how they manage operations in different regulatory and cultural environments, and how global forces including trade policy and currency fluctuations shape commercial strategy. Marketing within an international context adds the dimensions of cross-cultural consumer behaviour, global brand management, and the adaptation of marketing strategies to different markets.

At the University of Leeds this three-year full-time programme carries accreditation from both the Chartered Institute of Marketing and the Chartered Institute of Export and International Trade, recognising the professional standards the degree meets and providing a direct advantage in the graduate job market. You will study international business strategy and marketing theory alongside the practical skills of campaign planning, digital marketing, market research, and export strategy. The programme includes a sandwich year, a year abroad, and work placement opportunities, giving you a combination of professional experience and international academic exposure that is particularly relevant for careers in globally oriented roles.

Graduates from international business and marketing programmes work in marketing management, international trade and export, brand management, digital marketing, market research, business development, and commercial roles across global businesses. The dual accreditation strengthens professional recognition, and the year abroad and sandwich placement give graduates practical experience that many employers look for specifically. Some go on to postgraduate study in marketing, international business, or a specialist area of marketing such as digital or brand strategy.