International Business with Marketing in Practice
International business with marketing in practice is a degree that prepares you to operate in the complex commercial environment that exists when organisations cross national borders. International business examines how firms enter and compete in foreign markets, how global supply chains are structured and managed, how trade and investment are regulated, and how cultural and institutional differences shape business decisions. Marketing brings a complementary focus on how organisations understand their customers, position their products and services, and communicate effectively in a competitive environment.
Combining them gives you both the strategic and the practical dimensions of doing business in a global context.
At the University of Dundee, this three-year full-time programme offers small class sizes and a genuinely global focus, with a year abroad that allows you to experience international study first-hand. You will develop knowledge of international trade, global finance, cross-cultural management, and the theory and practice of marketing, working in a learning environment that emphasises real-world application and career readiness. The programme is designed to give you practical skills alongside academic understanding, preparing you for a job market that increasingly expects graduates to be immediately effective in professional roles.
Graduates are well placed for careers in international trade, export management, marketing management, brand management, business development, and roles within multinational organisations across a wide range of sectors. The combination of international business knowledge and marketing expertise is particularly valued by companies operating across multiple markets, and Dundee's emphasis on career readiness means graduates are typically well prepared for the transition into professional life. Further study at postgraduate level in international business, marketing, or management is also an option for those who wish to develop specialist expertise.