International Fashion Management and Marketing

International Fashion Management and Marketing is a discipline that sits at the point where the creative and commercial worlds of fashion meet, examining how global fashion brands are built, managed and positioned in one of the most competitive and fast-moving industries in the world. Fashion is no longer simply about clothes; it is a global system of cultural production, retail logistics, digital communication, influencer marketing and brand strategy that operates across multiple price points, consumer segments, and international markets. Managing and marketing within this system requires both business acumen and genuine cultural fluency.

At Coventry University, this three-year full-time programme is delivered in London, placing you at the heart of one of the world's major fashion capitals. You will study brand development, retail strategy, international marketing, consumer behaviour, fashion buying, and the commercial and logistical dimensions of the global fashion industry. You will learn from experienced practitioners as well as academic faculty, and explore how different types of fashion labels, from luxury heritage brands to fast fashion and sustainable start-ups, are created and developed.

A sandwich year, year abroad, and work placement are all built into the programme, giving you an unusually comprehensive range of professional and international experience before you graduate.

Graduates of International Fashion Management and Marketing programmes work in brand management, marketing, buying, retail management, PR and communications, e-commerce, and fashion consultancy across the global fashion and luxury goods industries. Many go on to roles in international organisations, fashion agencies, and multi-brand retailers. Further study in fashion business, marketing, or luxury brand management is available for those who want to develop their academic or professional specialisation.