Journalism and Marketing

Journalism and Marketing is a combination that reflects the way the communications industry has changed in a digital world, where the boundaries between reporting, storytelling, and brand communication have become increasingly porous. Journalism trains you to find and tell true stories with clarity, accuracy, and purpose. Marketing teaches you to understand audiences, build messages, and use both creative and analytical tools to influence behaviour and perception.

Together, the two disciplines equip you to work at the intersection of content and communication across a broad range of professional contexts.

At the University of Leicester, this three-year, full-time programme divides its attention equally between journalism and marketing, ensuring that you develop genuine depth in both rather than a superficial introduction to each. You will develop the skills to craft compelling media messages alongside the principles of marketing strategy, consumer behaviour, digital analytics, and campaign management. The programme includes a sandwich year and a year abroad, as well as work placement opportunities, giving you substantial professional and international experience before you graduate.

Leicester's strong links to the media and marketing industries in the East Midlands and beyond provide a professional context that enriches the academic programme.

Graduates of Journalism and Marketing work across a spectrum of communications roles, including journalism, content strategy, digital marketing, public relations, brand management, social media, and corporate communications. The combination is particularly attractive to employers in media organisations, marketing agencies, and the in-house communications teams of large organisations, where the ability to create and distribute high-quality content across multiple channels is increasingly valued. Many graduates also go on to postgraduate study in journalism, marketing, or media, building specialist expertise for senior or editorial roles.