Journalism Studies and Sport

Journalism studies and sport combines two fields that have become deeply intertwined in contemporary media. Sport is one of the dominant forms of mass entertainment worldwide, and sports journalism encompasses not only the reporting of events and results but the long-form features, investigative work, commentary, broadcasting, podcasting and social media content that make sports culture a major part of the media landscape. Studying journalism alongside sport means developing professional media skills alongside genuine knowledge of the sports you will cover, producing graduates who can engage authentically with the stories, personalities and controversies that give sport its hold on public attention.

At the University of Stirling, this four-year full-time programme develops your journalism skills, including writing, reporting, digital production, broadcasting and multimedia storytelling, alongside academic study of sport and the sports industry. You will develop your ability to research, write and produce compelling content across different formats and platforms, and you will engage with sport as a cultural, commercial and social phenomenon as well as a practical subject for news and feature coverage. A year abroad is part of the programme, giving you the opportunity to study in a different country, potentially broadening both your journalistic perspective and your knowledge of how sport is reported in different national contexts.

A typical entry tariff of 168 points reflects the level of academic preparation the programme expects, and the four-year Scottish Honours structure gives you thorough preparation across both journalism and sport.

Graduates pursue careers as sports journalists, reporters, commentators, producers, content creators and social media editors working for newspapers, broadcasters, digital media companies, sports governing bodies and clubs. The transferable skills developed through journalism training, including research, storytelling, deadline management and communication, are also valued in public relations, marketing and communications roles within the sports sector. Postgraduate study in journalism, sports media or communications offers further professional credentials for those who wish to develop their career.