Management
Management is the discipline concerned with how organisations function and how the people within them can be led, coordinated and motivated to achieve collective goals. It is a broad field that encompasses strategy, finance, marketing, operations, human resources, organisational behaviour and leadership, drawing on economics, psychology, sociology and quantitative methods to understand how organisations operate and how they can operate better.
At Robert Gordon University, the four-year full-time BA (Hons) Business and Management provides a thorough grounding in the nature and context of business and the principal management functions. You will study strategy and competitive advantage, financial management, marketing, supply chain and operations, leadership and the management of people, developing both the theoretical understanding and the practical skills that management roles require. The degree includes a sandwich year, a year abroad and a work placement, giving you substantial professional experience and international perspectives before graduation.
This combination is particularly valuable in management education, where the gap between academic learning and professional practice is best bridged by direct experience.
Robert Gordon University in Aberdeen has a strong professional orientation, with close ties to the oil and gas industry, the engineering sector and the public services of north-east Scotland. The management degree reflects that culture, emphasising practical capability alongside intellectual development.
Graduates of business and management programmes work across virtually every sector of the economy, in roles ranging from graduate management training schemes to specialist functions in finance, marketing, human resources and operations. Entrepreneurship and self-employment are also common paths. Postgraduate study in business administration, management, a specialist business field or a professional qualification is a natural continuation for those who want to develop leadership expertise.