Management with Marketing

Management and marketing sit naturally together. Management is concerned with how organisations are directed, resourced, and improved, while marketing examines how value is communicated to customers and how demand is created and sustained. Understanding both gives you the ability to see strategic and commercial decisions from multiple perspectives, which is precisely what most organisations need from their managers.

At Royal Holloway, University of London, this four-year full-time programme gives you a solid grounding in management theory and practice alongside a deep engagement with marketing, consumer behaviour, brand strategy, digital communications, and market research. You will develop skills in strategic analysis, financial literacy, leadership, and persuasive communication, and you will learn how organisations compete in international markets. The year in business is a distinctive feature of this programme, giving you the opportunity to spend a year working in an industry placement before your final year.

This experience applies your learning in a genuine organisational context, develops your professional judgement, and gives you a track record that employers find genuinely valuable when you graduate. The programme also includes a year abroad element. The typical entry tariff is 120 UCAS points.

Graduates from management and marketing programmes pursue careers across a wide spectrum of organisations and sectors. Marketing management, brand management, digital marketing, strategy consultancy, product management, and general management roles are all common destinations. The analytical and commercial skills you develop transfer readily across industries, from retail and consumer goods to financial services, technology, and the public sector.

Further study options include postgraduate programmes in marketing, management, and business administration.