Marketing and Spanish

Marketing and Spanish is a degree that combines the analytical and creative discipline of marketing with the linguistic and cultural depth of one of the world's most widely spoken languages. Marketing is concerned with understanding customers, building brands, and communicating value in ways that drive commercial and organisational success. Spanish connects you to a language spoken by over 500 million people across Spain, Latin America, and beyond, alongside a cultural tradition of enormous richness in literature, art, film, and music.

Together, the two disciplines prepare you for a professional world in which global reach and cultural intelligence are increasingly essential.

At the University of Stirling, this four-year full-time programme develops your marketing expertise alongside serious Spanish language training. You will build skills in marketing strategy, consumer behaviour, digital marketing, brand management, and market research while also developing your Spanish to a high level of proficiency, engaging with the language and the cultural, literary, and contemporary dimensions of the Spanish-speaking world. A year abroad is built into the programme, giving you extended time in a Spanish-speaking environment that accelerates your fluency and deepens your understanding of the markets and cultures your marketing knowledge will need to engage with.

Marketing and Spanish graduates are well placed for careers in international marketing, brand management, digital marketing, communications, and market research in any organisation with a Spanish-speaking dimension. The combination of marketing skills and Spanish language competence is valuable in companies with operations or customers in Spain and Latin America, in international advertising and public relations, in tourism and hospitality, and in international development. Many graduates also pursue postgraduate study in marketing, business, or Spanish, deepening their expertise in one direction or sustaining the combination that makes them distinctive in the job market.