Marketing

Marketing is the discipline that connects organisations with their audiences, shaping how products, services and ideas are understood, valued and chosen. It draws on psychology, sociology, economics, data analytics and creative practice to understand consumer behaviour and design communications that work. At Royal Holloway, University of London, this three-year full-time BSc in marketing treats the subject with scientific rigour, developing your ability to analyse markets, interpret evidence and make strategic decisions as well as your practical skills in planning and executing marketing activity.

A year abroad is built into the programme, giving you international perspective and the experience of a different market environment.

You will study consumer psychology and behaviour, market research methods, brand management, digital marketing, advertising, strategic planning and the use of data and analytics in modern marketing practice. The BSc designation signals that the programme takes quantitative and evidence-based approaches seriously, and you will develop the ability to work with data and evaluate marketing effectiveness using rigorous methods rather than intuition alone. Royal Holloway's business school has strong industry connections, and the programme prepares you for the data-literate, analytically skilled marketing professional that employers across consumer goods, services, technology and the public sector increasingly need.

A typical tariff of around 120 points is expected.

Graduates pursue careers in brand management, digital marketing, market research, advertising, public relations, content strategy, product management and commercial analysis. The broad applicability of marketing skills means graduates work across virtually every sector, from FMCG brands and technology firms to healthcare organisations and the public sector. Many go on to professional qualifications in marketing or postgraduate study in marketing, business or data analytics.