Marketing

Marketing is the practice and science of connecting organisations with the people they exist to serve, encompassing market research, brand strategy, communication, pricing, distribution and the development of products and services that meet genuine needs. Far from being simply about advertising or promotion, marketing is a discipline that integrates insights from consumer psychology, economics, data analysis and creative communication to understand and influence how people make choices. In an era of digital platforms and data-driven decision-making, the field has become both more measurable and more complex.

At the University of Brighton, this three-year full-time programme includes a foundation year, providing a thorough introduction to marketing principles and the skills of higher education before the main degree begins. The programme also includes a sandwich year and work placement, giving you significant professional experience in a marketing or business environment as part of your studies. You will study consumer behaviour, market research methods, brand management, digital marketing, content strategy, marketing analytics and the strategic frameworks that guide marketing decision-making, developing both conceptual understanding and practical skills in a field that rewards experience and application.

Graduates work in marketing agencies, brand management teams, digital marketing departments, market research organisations, public relations, social media management and business development roles across virtually every sector of the economy. The combination of academic knowledge and professional placement experience that this programme provides is particularly attractive to employers who want graduates who can contribute quickly and effectively. Many graduates also go on to postgraduate study in marketing, digital marketing, business administration or data analytics, developing specialist expertise in a particular area of practice.

The foundation year and placement structure make this a programme well suited to students who benefit from a gradual and applied approach to learning.