Marketing

Marketing is the study and practice of how organisations create value for customers, communicate that value and build lasting relationships that sustain commercial success. It encompasses consumer behaviour and market research, branding, digital and traditional communications, pricing, product strategy and the measurement of marketing effectiveness. The discipline draws on psychology, economics, data science and creative practice, making it both analytically demanding and creatively rich.

Effective marketing is central to the success of organisations in every sector, from commercial businesses to public bodies and charities.

At the University of Bristol, this three-year programme combines input from marketing practitioners with the perspectives of world-leading researchers, ensuring you learn about the most recent advances in the discipline alongside the established theoretical foundations. You will cover topics that reflect current industry demand, developing both the conceptual understanding and the practical skills that a marketing career requires. Bristol's research-active environment means the curriculum engages with the forefront of marketing knowledge, and the university's connections to business and the professions support your career development alongside your academic study.

Marketing graduates work across virtually every sector and type of organisation, since marketing functions are present wherever organisations need to engage with customers, audiences or beneficiaries. Common career destinations include brand manager, digital marketing manager, market researcher, content strategist, account manager, product manager and marketing analyst. Many graduates move into advertising, public relations, social media management, e-commerce and communications.

Bristol's strong reputation for teaching and research in marketing makes graduates competitive in the job market, and many go on to postgraduate study in marketing, business administration or data analytics.