Marketing

Marketing is the discipline that connects organisations to the people they want to reach, whether those are customers, donors, voters or communities. It encompasses the strategy of identifying markets and positioning offerings within them, the creativity of designing compelling communications, and the analytical work of measuring effectiveness and optimising campaigns. In a world where digital channels have transformed how brands communicate and consumers make decisions, marketing has become more data-driven, more personalised and more consequential than ever.

At Chester, this three-year full-time programme is accredited by the Chartered Institute of Marketing, which is a mark of professional recognition that matters to employers in the field. The programme develops your understanding of marketing theory and practice across the full range of contexts in which marketing operates, from brand strategy and consumer insight to digital marketing, social media, content strategy and marketing analytics. It brings marketing to life through real-world experiences and a practical orientation that ensures academic learning connects to professional practice.

The degree includes a sandwich year, a year abroad and a work placement, giving you an unusually rich combination of international experience and professional exposure that builds the credibility and portfolio that employers value.

You will develop skills in research, strategic thinking, creative execution and data analysis, alongside the professional communication abilities that marketing roles consistently demand.

Graduates move into roles across marketing, communications, brand management, digital marketing, public relations, market research, product management and advertising. The range of sectors that employ marketing graduates is very broad, from consumer goods and retail to technology, healthcare, charities and financial services. Postgraduate study in marketing, business or digital marketing is a natural option for those who want to develop their expertise further.