Marketing

Marketing is the discipline concerned with understanding what customers want, communicating with them effectively and creating lasting value through products, services and brands. It encompasses market research and consumer behaviour, brand strategy and communications, digital and social media, pricing and distribution, and the measurement of how well all of these activities are working. Marketing professionals must be creative and analytical in equal measure, and a degree in the subject develops both dimensions alongside a thorough understanding of the contemporary commercial environment.

At the University of Keele, this three-year programme develops your understanding of essential marketing theories and techniques while also giving you real-world experience that enhances your career potential. You will study both the strategic and the practical dimensions of marketing, developing skills in consumer research, campaign planning, digital marketing, brand management and marketing analytics. A sandwich placement year allows you to spend a sustained period working in a marketing role, gaining professional experience that complements your academic learning.

A year abroad adds an international perspective, and work placement opportunities throughout the programme ensure you develop practical knowledge and professional contacts before you graduate.

Marketing graduates pursue careers across every sector of the economy, since every organisation that needs to engage with an audience has a marketing function. Common roles include marketing manager, brand manager, digital marketing executive, market researcher, content strategist, account manager and product manager. The creative and analytical skills developed through the degree are also transferable to public relations, communications, advertising and sales.

Many graduates pursue postgraduate study in marketing, business administration or digital media. Keele's emphasis on real-world experience ensures graduates are well prepared to contribute immediately in professional marketing environments.