Marketing

Marketing is the discipline that connects organisations to the people they serve. It encompasses market research, brand strategy, consumer psychology, digital and traditional advertising, pricing, product development, and the measurement of commercial performance. Far from being simply about selling, marketing at its best is about genuinely understanding what people need and communicating how a product or service meets that need in ways that are accurate, relevant, and compelling.

The skills it develops, analytical thinking, creative problem-solving, and clear communication, are among the most broadly applicable a business degree can offer.

This four-year full-time programme at the University of Hull includes a placement year, giving you the opportunity to spend a significant period working in a professional marketing environment before returning to complete your final year. The Hull programme is designed with genuine commercial practice in mind: you will work on live business projects for real brands, developing practical capability alongside theoretical understanding. With a typical tariff of 104 points, the programme is accessible to students who are creative and analytically curious, and the placement year means you graduate with professional experience that employers consistently say sets candidates apart.

You will study consumer behaviour, digital marketing and social media, brand management, marketing strategy, market research, communications planning, and data analytics, developing the full range of skills that contemporary marketing roles require. The combination of academic content and applied project work keeps your learning connected to how marketing actually operates, and the placement year deepens that connection through direct professional immersion.

Graduates from this programme move into careers in marketing management, brand management, digital marketing, social media, market research, public relations, content creation, and advertising. The placement year often leads directly into graduate employment, and Hull's connections with brands and agencies in the region and beyond support this transition. Further study in marketing or business at postgraduate level is another option for those who want to develop specialist expertise.