Media Production

Media production is the practical and creative discipline concerned with making content across video, audio, digital, and emerging platforms, from short films and documentary to branded content, podcast, and social media. It is a field that rewards both technical skill and creative ambition, asking practitioners to combine a command of production tools and workflows with a clear sense of audience, purpose, and storytelling. As the demand for content continues to grow across every industry and the definition of media expands to include everything from streaming platforms to brand channels and community media, the skills media production develops have never been more broadly in demand.

At Southampton Solent University this three-year full-time programme includes a foundation year, giving you a structured introduction to creative media practice before the main degree begins. The programme blends creative media production with marketing and entrepreneurship, explicitly preparing you for success in the growing content economy rather than just for conventional media roles. You will develop production skills across a range of formats while also building an understanding of how media content is marketed, monetised, and distributed, and how creative practitioners can build sustainable careers in an industry that increasingly requires both creative and commercial awareness.

Graduates from media production programmes work as content creators, video producers, social media managers, documentary makers, podcast producers, and digital marketing professionals across a wide range of organisations. Many work freelance or run their own production businesses, while others build careers in television, film, radio, and corporate communications. The combination of production skill and entrepreneurial awareness the programme develops is particularly relevant in a media landscape where independent content creation is a growing source of both professional opportunity and cultural output.

Some graduates go on to postgraduate study in film, media, or marketing.