Public Relations and Media

Swansea University

Qualification

Degree

Length

4 yrs

UK fees / yr

£9,535

Study

Full-time

Robin · your guide

Here's the honest picture on this course - what you'd study, whether you'd likely get in, what it pays, and where it leads. Everything's real data.

About this course

Study Public Relations and Media with us and gain practical skills for careers in PR, social media, journalism, and digital communications. International students that have already submitted a UCAS application should apply via our Clearing System. The public relations and media landscape is evolving rapidly, shaped by digital technologies, social media, and the demand for authentic communication.

Our BA Public Relations and Media degree combines critical theory with practical experience, equipping you with the skills to analyse, create, and innovate across PR, journalism, digital media, and film. PR today is far more than press releases. This programme focuses on digital PR, social media strategy, and PR as a key management function within corporate communications.

You will gain hands-on experience with industry-standard tools and platforms, from content creation and influencer marketing to social media analytics. Practical projects and authentic assessments prepare you to manage campaigns, online reputation, and digital communications in a fast-changing environment. In an era of instant communication and heightened scrutiny, crisis management is essential.

Through real-world case studies, simulations, and strategic exercises, you’ll learn how to respond swiftly and effectively to emerging issues.

Could you get in?

The grades students arrived with

<48 pts4%

48-63 pts3%

64-79 pts4%

80-95 pts4%

96-111 pts25%

112-127 pts14%

128-143 pts16%

144-159 pts10%

160-175 pts11%