Sport Management and Coaching

Sport management and coaching sits at the intersection of the business of sport and the science and practice of developing athletic performance. Sport management examines how sports organisations, events, facilities, and governing bodies are run, drawing on management, marketing, finance, and strategy. Coaching science applies psychology, biomechanics, physiology, and pedagogical theory to understand how athletes learn, develop, and perform, and how coaches can best support this process.

Studied together, the two disciplines prepare graduates for careers across the breadth of the sports industry.

This three-year full-time degree at the University of Bath develops your understanding across both areas in a setting that combines academic rigour with the practical advantages of a university with a strong sporting culture and high-performance sport connections. You will study the theory and practice of coaching alongside sport management, organisational behaviour, and the wider social context of sport, health, and physical activity. The programme offers optional units that allow you to pursue your particular interests in areas including sport psychology, performance management, leisure and tourism, and the development of sport in different social contexts, giving you a degree that reflects your own priorities within the subject area.

A typical entry tariff of 152 points applies.

Graduates from sport management and coaching programmes work in professional sports clubs, national governing bodies, local authority sport development, community sport organisations, sports venues and facilities, sports media, and performance coaching at various levels. Many go on to roles in sport development, performance analysis, facility management, and event management. The University of Bath's reputation in sport adds credibility to the qualification, and postgraduate study in sport management, sport science, or coaching is a natural continuation for those wishing to specialise.