Sport Management

Sport management sits at the business end of one of the world's most significant industries. Sport is a global commercial enterprise encompassing professional clubs, governing bodies, broadcasters, sponsors, event organisers, and leisure providers, and all of them need people who can manage operations, develop commercial strategies, engage audiences, and navigate the complex stakeholder relationships that characterise the sector. A degree in sport management develops the managerial knowledge and analytical skills to understand and work effectively within this dynamic environment.

At the University of Northumbria at Newcastle, this four-year, full-time extended degree allows you to appreciate and evaluate sport as a global business from an informed and inquisitive managerial perspective. You will study sports business strategy, marketing, event management, finance, sponsorship, governance, and media rights, developing a comprehensive understanding of how sport organisations operate and how they create and sustain value. A sandwich year is built into the programme, giving you professional experience in the sport industry before you complete your final year.

A year abroad option and work placement opportunities are also available, broadening your exposure to different sporting cultures and business models.

Northumbria's location in Newcastle, a city with a passionate sporting culture and professional clubs across several sports, enriches the learning environment with proximity to real sport business environments. Graduates go on to careers in professional sport clubs and leagues, national governing bodies, sports agencies, event management companies, sports media, facilities management, and community sport development. Many also move into broader business roles in sectors adjacent to sport.

Postgraduate study in sport management, sport business, or sports law is another route for those who wish to develop specialist expertise.