Business Management and Marketing
Business management and marketing together address how organisations are run and how they connect with their customers and markets. Management equips you with the strategic, financial and operational knowledge to lead and sustain organisations, while marketing provides the creative and analytical tools to understand audiences, build brands, and drive growth. In a commercial environment where every organisation needs to be both well-managed and genuinely customer-led, graduates who can combine both disciplines are particularly well positioned.
This degree at the University of Derby develops both sets of capabilities in depth, giving you a thorough grounding in management principles alongside specialist marketing knowledge. You will study strategic planning, consumer behaviour, digital marketing, brand management, and communications, as well as the broader management topics of finance, operations, people management and organisational behaviour. The programme includes a foundation year for those who benefit from additional preparation before degree-level study, a sandwich placement year giving you substantial professional experience in a real organisation, and a year abroad broadening your international perspective.
Work placement opportunities are embedded in the course structure throughout.
Graduates from business management and marketing programmes go on to work in a very wide range of roles and sectors. Marketing management, brand strategy, digital marketing, product management, account management, and communications are all common destinations. The broader management skills you develop also support careers in general management, operations, and consultancy.
Many graduates join organisations across retail, financial services, technology, healthcare, charities, and the public sector. Further study at postgraduate level, including specialist marketing master's degrees or an MBA, is a well-established route for those seeking to advance to senior leadership or specialist roles.