Marketing

Marketing is the discipline of understanding customers and communicating value, connecting what organisations offer to the people who need or want it. It draws on psychology, sociology, economics, and data analytics to understand why people make the choices they do, and on creativity, strategy, and communication to shape how products and services are perceived and experienced. In a world of digital platforms, social media, and shifting consumer expectations, marketing has become both more complex and more central to the success of organisations of every kind.

At the University of Hull, this four-year full-time programme covers the latest marketing and social media concepts while giving you opportunities to work on live business projects for real organisations. You will study consumer behaviour, branding, digital marketing, market research, and campaign planning, developing both the creative and analytical dimensions of the profession. Hull's location and industry connections mean you benefit from practical, hands-on experience supported by expert staff who bring professional knowledge into the classroom.

This programme includes study abroad, giving you the chance to study at a partner institution in another country and to develop an international perspective on marketing practice and consumer culture. Typical entry requires around 104 tariff points.

Marketing graduates pursue careers across a diverse range of organisations and sectors. Advertising agencies, brand management, digital marketing agencies, market research firms, in-house marketing departments, e-commerce businesses, and the media are all common destinations. The skills developed on this programme, including data interpretation, strategic thinking, and creative communication, are valued in roles that extend beyond marketing into communications, public relations, product management, and business development.

Postgraduate study in marketing, business, or a specialist area such as digital marketing or consumer psychology is also a well-trodden route for those who want to deepen their expertise.