Business with Marketing

Business with marketing is a degree that grounds you in the principles of how organisations are run while developing particular expertise in one of the most commercially central functions: understanding and reaching customers. Marketing is concerned with how organisations identify what people want, communicate value, and build relationships that drive sustainable commercial success. In a world where competition for attention has intensified and the tools available for reaching audiences have multiplied, the ability to think strategically and creatively about marketing is more important than ever.

At Anglia Ruskin University, this three-year full-time programme gives you a sound grounding in the terminology, concepts, principles, and techniques of marketing alongside a strong foundation in business and management more broadly. You will study how businesses plan, organise, and operate, developing the commercial literacy that any marketing professional needs. The marketing content covers consumer behaviour, digital and social media, branding, market research, and strategic communication, ensuring you understand both the theoretical frameworks and the practical tools that the field relies on.

The programme encourages you to appreciate the broader social, political, ethical, technological, environmental, and global contexts in which contemporary businesses and marketers operate, developing the kind of critical awareness that distinguishes thoughtful practitioners from purely technical ones. With a typical entry tariff of 88 UCAS points, the course is accessible to students from a range of backgrounds.

Graduates from business with marketing programmes are sought across a wide range of organisations. Marketing agencies, in-house marketing teams, digital and social media companies, advertising, public relations, brand management, and e-commerce are all direct destinations. The business management foundation also opens doors in more general commercial roles.

Postgraduate options include marketing, digital marketing, business, and management programmes for those who wish to build specialist expertise.