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High Drop-out Rate Alert

26% of students drop out or transfer from this specific course. Consider asking why on an open day.

HomeNottingham Trent UniversityBA Bus. Man. & Digital Marketing

BA Bus. Man. & Digital Marketing

Nottingham Trent University
Full-time3 YearsYear AbroadSubject: Business and Management
Course Score
A /79
Graduate Salary
£28,500 (3yr)
Satisfaction
88%
Degree Completion
74%
Professional Jobs
68%
Meaningful Work
78%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

44%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Business, Research and Administrative60%
Administrative55%
Finance52%
Business and Financial Project Management50%
Business and public service associate48%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
N/A
typical starting salary

Data not provided

This provider hasn't submitted graduate salary data to HESA for this course.

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
32%
02
Administrative occupations
11%
03
Managers, directors and senior officials
★ Professional
10%
04
Finance Professionals
★ Professional
10%
05
Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals
★ Professional
6%
06
Sales occupations
6%
07
Business, Research and Administrative Professionals
★ Professional
4%
08
Elementary occupations
4%
09
Media Professionals
★ Professional
2%
10
Business and Financial Project Management Professionals
★ Professional
2%

Outcomes

74%
Continuation
68%
Professional Work
78%
Meaningful Role
67%
Career On Track

What comes next? 🎓

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